Today, on the ever-inspiring www.artatheart.co.uk I read about the fabulous Butch Bakery in New York. The pumped up version of Magnolia Bakery where Carrie and the gals have fueled up many a time, this style-driven spot specialises in oh-so-manly cupcakes and sweet treats.
Their tongue-in-cheek manifesto made me giggle…
“Our objective is simple. We’re men. Men who like cupcakes. Not the frilly pink-frosted sprinkles-and-unicorns kind of cupcakes. We make manly cupcakes. For manly men”.
(Made me think of the Virginia jingle from the Seventies and Eighties “Virginia…the wine for men who enjoy being men…” )
And the flavours will make you swoon…like..Rum & Coke (Loverboy would DEFINITELY approve), the chocolate and hazelnut Jackhammer, peanut butter and banana (and bacon no less) Homerun and the salted caramel Tailgate…all with your choice of macho decorative patterns like plaid, houndstooth and camo.
Tres chic. Tres Manly.